Does the Ab Belt Really Work

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 Many slimming and muscle conditioning equipment, techniques, strategies or products that advertise themselves as " major breakthroughs ' are actually nothing more than marketing ploys. Among the many products that have received flak lately for making false claims and contradicting major tenets of advertising is the ab belt.

 Among the most trivial pitches for the ab belt is that it can escort to a flatter, more toned stomach within a few weeks, is a no - sweat way to lose weight, and is 30 % more reliable than natural exercise to help people shape up. Although simple enough to strap and pair using an adaptable belt, and certainly trusting as a fleet fix to lose weight and tone up the midsection, most ab belts have been prone the thumbs - down by consumers. They are fruitless, ineffectual gadgets, some will say. They are no trouble, therefore they gain little or nothing for those crooked on losing weight. The most recent furor over ab belts is that certain brands in the mart dearth the stamp of substantiation by the Food and Drug Administration ( FDA ).

 In retrospect, ab belt devices rudimentary gained prominence back in the 1970s when discussion spread around that they were the Soviet Olympians ' secret weapons. Today, these simple - looking flourish in the market, especially in online stores and news flash television.

 The ad belt is marketed as a surefire way to melt away fat by employing EMS ( Electronic Muscle Stimulator ) technology. It uses electrical currents that causes the stomach muscles to rapidly contract. The prong duty: to habitus muscle, and burn fat. After all in 2002, three terribly promoted electronic abdominal exercise belts were keyed up by the US State Vocation Bullwork ( FTC ) with false advertising. The FTC felt that the device marketers have done consumers a huge disservice not only by falsely advertising that they can get wearers six pack abs without the perk of exercise, but also by failure to disclose warnings about health hazards theatrical to certain people ( particularly those with certain medical conditions or draining implanted pacemakers or other electronic devices or those with cancerous lesions. Also questioned by the FTC is the defendants ' intent to underdog consumers for not alive up to its " money - back guarantee " offers.

 As for other ab belts that have been hawked through infomercials on communique television, certain manufacturing defects or desideratum for improvements have been raised by some consumers. In actuality, marketers that overextend fitness and wellness claims are nothing new. Profit - oriented pursuit ventures, manufacturers, and retail stores make claims that they sometimes fail to animate up to, or which they never were capable of delivering.

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